MarketWatch: Britain’s National Bird Should Be Awesome, Not Ordinary


When it comes to creative ideas, the right execution means so much. That’s why Britain’s “Vote for Britain’s National Bird” campaign is so irksome. 
A fantastic opportunity has been missed through a startling lack of imagination. 
The vote is now down to a shortlist of birds. They are OK, as far as they go, which actually isn’t very far. The list is as follows: Barn owl, blackbird, blue tit, hen harrier, kingfisher, mute swan, puffin, red kite, robin and wren. In fact, I’m pretty sure I’ve seen most of these wonderful creatures in the wild myself.
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