By SIMON CONSTABLE
NEW YORK (TheStreet) -- Apparently it takes a lot to keep Altria's Marlboro Man down or even Reynolds American's Joe Camel.
Higher taxes on cigarettes aren't helping stub out teen smoking like they once used to. Once again it's the so-called millennials, born between 1980 and 2000, who are bucking demographic trends and changing the way the world works.
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