Forbes: Why Apple Should Steer Clear Of The Car Biz
By SIMON CONSTABLE
This is an open letter to the management of Apple.
If you are considering entering the car business, please reconsider. This is not something you should undertake likely. Trust me, I know from experience. I worked for years with General Motors and its subsidiary Delphi. Yes, the tech industry is brutal, but the auto business has other issues. Here are just some of things you need to know: