This might be hard to swallow, but a case CAN be made that orange-juice futures will soon go the way of the dodo. The market certainly isn’t quite as sweet as it once was.
“OJ is a market that has been racing to the bottom of a futures-market extinction event,” says Shawn Hackett, CEO and president of Hackett Financial Advisors and author of the Hackett Money Flow Report.
At least part of the problem is that orange juice isn’t the staple it once was. Slipping consumption is having a knock-on effect in the futures market, which could eventually mean orange juice no longer will attract enough interest from speculative traders to be viable. Read more here.
Photo by aliet kitchen on Unsplash
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