WSJ: How a Blogger Started His Own ETF

By SIMON CONSTABLE

Like a Broadway critic deciding to write a play, a blogger who complained about fund fees decided to start an exchange-traded fund. He discovered that keeping expenses low isn’t as easy as it seems.
Eddy Elfenbein decided last year to launch a fund based on the stock picks from his more than decade-old Crossing Wall Street blog, written from Washington, D.C. Mr. Elfenbein recommends 20 stocks on his buy list and then sticks with them through the next 12 months. Each year, he changes just five of the holdings for the next year. Read more here.