U.S. News: Is the Retail Business Facing Apocalypse?

By SIMON CONSTABLE

Is there a retail apocalypse?

You could be forgiven for thinking so. Hardly a month seems to go by without a major retailer announcing some trouble. Even the iconic Macy's announced earlier this year it would slash 10,000 jobs.

Judging by recent headlines, things seem to be going from bad to worse, with both The Week and Business Insider calling the industry's troubles a "retail apocalypse" while The Atlantic used the slightly more restrained "retail meltdown of 2017."

The headlines, though, don't tell the whole story. "The media is so focused on the negative aspect," says Jeff Macke, an independent investor in San Diego. "There is a trillion dollar opportunity in retail."

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