Street Fight: How a New Active Wear Brand Takes on the Big Guys

By SIMON CONSTABLE

Activewear company Vuori Clothing may have launched just two years ago, but it has already morphed from its original focus.

The California-based firm started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Former D&G model Joe Kudla founded the company in 2015 at which time Nikki Sakelliou joined as the VP of Marketing. Read more here.

Funk Dooby from Kent, UK, CC BY-SA 2.0, 

via Wikimedia Commons