By SIMON CONSTABLE
Most of Will Gardenswartz’s days are so consumed with games it stresses him out. As the CEO of the gamification consulting firm Life Carrot, Gardenswartz is always hustling to television executives and other entertainment producers to incorporate online games to increase audience size and engage viewers. It’s exhausting work.
But there’s one activity that’s anything but a game to Gardenswartz: fishing. He’s been doing it since he was a child. He even chose to live near Sun Valley, Idaho, to be close to some of the world’s best fishing spots. “In business, I’m easily distracted by things that don’t matter,” he says. But when he’s out on the water, he can devote his entire mind to the narrow matter of catching fish. Read more here.
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