Thursday, November 22, 2018

Briefings Magazine: Beyond Blending In

By SIMON CONSTABLE


It’s an oil painting by 17th-century Flemish painter Anthony van Dyck, the kind almost any museum would proudly display. Only this one is hanging in a slightly different location: a conference room of a wealth-management firm.
Or at least it could be. While everyone from clients to office workers may give it scant notice, most companies tend to treat office art fairly seriously. After all, aside from the money they may spend on it, the art alone can help business, serving as an icebreaker, for example. “It is difficult to get people to start talking about their money immediately,” says Annelien Bruins, CEO of the Tang Art Advisory in New York. For their part, hedge funds may use artwork to signal financial success. Read more here.

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