By SIMON CONSTABLE
Do consumers care about fuel-efficiency when buying cars? Probably not, at least when it comes to their pocketbook.
Car buyers substantially underestimate the savings from reduced fuel costs when making car purchase decisions, according to new research. As a result, they are willing to pay up far less for the added fuel efficiency than the savings are worth. Read more here.
Do consumers care about fuel-efficiency when buying cars? Probably not, at least when it comes to their pocketbook.
Car buyers substantially underestimate the savings from reduced fuel costs when making car purchase decisions, according to new research. As a result, they are willing to pay up far less for the added fuel efficiency than the savings are worth. Read more here.
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