Monday, December 14, 2015

WSJ: Socially Responsible Gifts Are Great—Primarily for the Givers

By SIMON CONSTABLE

Those shopping for socially responsible gifts this holiday season, be forewarned: A recent study suggests they have the potential to disappoint.

The reason, succinctly put: A fair-trade fruitcake is still just a fruitcake.

In fact, socially responsible gifts are appreciated much more by the givers than the receivers, concluded the authors of a study recently published in the journal Organizational Behavior and Human Decision Processes. Read more here.

Photo by Photo Boards on Unsplash


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