Forbes Video: Time To Short Consumer Staples

By SIMON CONSTABLE

When investors get nervous about the market, but still want to hold stocks, they frequently hold shares of consumer staples companies. These are the firms that produce the items that you need to buy month-in-month-out, such as shampoo, soap, and toothpaste.

Such companies aren't necessarily the fastest growing, but they are typically very predictable and often pay good dividends.

Unfortunately, that is only the case usually. It isn't that way now. In fact, such companies are now so overvalued that investors should consider shorting, or selling borrowed shares in the hope of profiting from a fall in the price, says Adam Johnson, founder and author of Bullseye Brief. Read more here.

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