Forbes Video: What's Really Making Amazon A Buy

By SIMON CONSTABLE

We all think we know Amazon, but do we really.

Everyone I know has at least purchased a book from the website. That's how the business started 20 years ago. There are of course many other things available on the site now, and often at better prices than in the high street.

But that isn't where the bulk of the profits are coming from, nor is it likely to be where the earnings growth for the company will be.

Adam Johnson, founder and author of Bullseye Brief explains in what you need to know about the Amazon that you don't know in this video.

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